Licensed, accredited
Capacity of the program and period of study:
90 ECTS credits, 1 year and 5 months
Degree of higher education:
Master
Languages of instruction:
English, Ukrainian
Qualification
Master of Marketing and Advertising Business
The educational program is accredited by the National Agency for Higher Education Quality Assurance (Ukraine)
Educational and professional program
Goal of the educational program
To train highly qualified professionals with systemic thinking, theoretical knowledge and practical skills of marketing activity management, aimed at ensuring the efficient operation and sustainable development of enterprises, able to solve complex research and practical problems of adjusting and managing marketing business processes, implement innovative technologies and fulfill as an individual to accomplish the mission of serving people and society.
Key focus of the educational program
Professional training in the Management and Administration knowledge area, Marketing specialty, with the advanced learning of theoretical and methodical principles of marketing activity management to develop strategies, plans, marketing programs, communication and sales policies, advertising campaigns, taking into account the innovative international experience.
Program features
Advanced learning of the system of enterprise marketing management given modern trends in the integration of the Ukrainian economy into the international economic space and the need to master practical skills in developing and managing marketing strategy and tactics, implementing marketing plans and advertising campaigns, and adopting innovations.
The university has signed cooperation agreements with institutions and enterprises to provide students with an opportunity to learn mechanisms for efficient marketing tactics and strategies and their management in real economic conditions.
The program includes compulsory on-the-job practical training at enterprises of different forms of ownership and advertising agencies.
Language of instruction: Ukrainian and English. The program provides the opportunity to receive a B2 certificate at the end of the program based on the results of training.
