EDUCATIONAL PROGRAM: Marketing First (Bachelor) level
Licensed
Licensed
Basic information
Capacity of the program and period of study:
240 ECTS credits, 3 years and 10 months
Degree of higher education:
Bachelor
Languages of instruction:
English, Ukrainian
Qualification
Bachelor of Marketing
Begins: 01 FEB 2024
Begins: 15 AUG 2024
Capacity of the program and period of study:
240 ECTS credits, 3 years and 10 months
Degree of higher education:
Bachelor
Languages of instruction:
English, Ukrainian
Qualification
Bachelor of Marketing
Admission period
Begins: 01 FEB 2024
Begins: 15 AUG 2024
Focus of the educational program
The educational and professional program is based on conceptual theoretical principles of leading scientific schools of management, economics, marketing, generalization of theoretical and practical experience in marketing activities, allowing providing specialists with relevant competencies on the labor market, which, in its synergistic combination of analytical and creative thinking, ensure an opportunity to build efficient professional career.
Goal of the educational program
To train Bachelors of marketing able to operate knowledge, abilities and skills in marketing activities and independently solve complicated professional tasks, which implies the use of conceptual scientific and practical knowledge, approaches based on analytical, critical and creative thinking, aimed at increasing the efficiency of work of any organization in order to intensify Ukraine’s integration into the European space with the implementation of sustainable development principles.
Key focus of the educational program
Training of marketing specialists able to take a systematic approach to the organization and efficient performance of marketing activities at the functional level by researching markets, planning commodity, pricing, sales and communication policies based on innovative methods, technologies, taking into account foreign experience, in order to implement the principles of balanced development, contributing to Ukraine’s integration into the international space.
Program features
The educational and professional program is based on conceptual theoretical principles of leading scientific schools of management, economics, marketing, generalization of theoretical and practical experience in marketing activities, allowing providing specialists with relevant competencies on the labor market, which, in its synergistic combination of analytical and creative thinking, ensure an opportunity to build efficient professional career.
Goal of the educational program
To train Bachelors of marketing able to operate knowledge, abilities and skills in marketing activities and independently solve complicated professional tasks, which implies the use of conceptual scientific and practical knowledge, approaches based on analytical, critical and creative thinking, aimed at increasing the efficiency of work of any organization in order to intensify Ukraine’s integration into the European space with the implementation of sustainable development principles.
Key focus of the educational program
Training of marketing specialists able to take a systematic approach to the organization and efficient performance of marketing activities at the functional level by researching markets, planning commodity, pricing, sales and communication policies based on innovative methods, technologies, taking into account foreign experience, in order to implement the principles of balanced development, contributing to Ukraine’s integration into the international space.
Program features
Advanced learning and knowledge of contemporary applied marketing concepts of production, commodity, sales, innovative, social and ethical, environmental, responsible, integral and holistic marketing aimed at solving real business problems. Proficiency in tools of organization, analysis, planning, efficiency and productivity, innovative and digital technologies, criteria for making efficient marketing decisions.
Professional and on-the-job practical training in the 3rd and 4th year at Ukraine’s leading enterprises of different forms of ownership.
Head of the educational program:
Roman Halenin
PhD in Economics, associate professor at the Department of Management, Finance and Business Administration.
Educational program editors:
Oleksii Hutsaliuk
Doctor of Economics, associate professor, professor at the Department of Management, Finance and Business Administration
Olha Panchenko
PhD in Economics, associate professor, professor at the Department of Management, Finance and Business Administration
Olha Kuzmenko
PhD in Economics, associate professor, professor at the Department of Management, Finance and Business Administration
Vladyslav Pavlov
PhD in Economics, associate professor, associate professor at the Department of Management, Finance and Business Administration
Olha Panchenko
PhD, associate professor at the Department of Management, Finance and Business Administration
